There's no doubt that feedback and evaluation are invaluable processes in assessing a person's job performance, skills, and behavior. While 360º evaluations, when implemented properly, can be very effective, board member and executive coach Margo Kelly, cautions that care must be taken. Margo recommends this 2011 Nonprofit Quarterly article, The Good, the Bad, and the Ugly of 360º Evaluations by Marissa Tirona and Michelle Gislason, in which they outline the ways well intentioned organizations' evaluation efforts went awry, and how to avoid a similar fate.