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Measuring PR Success in 9 Steps

Updated: Mar 26

drawing of snow capped mountains, surfboard, beach inset, map
Image from Are We There Yet? published by Communications Network and Asibey Consulting

As a companion to PR expert Dan Shortridge's March zoominar, we share this helpful communications evaluation guide prepared by Asibey Consulting for The Communications Network.

This guide presents a 9 step process for developing a communications evaluation strategy. After reading each section, you will be directed to the Evaluation Strategy Worksheet at the back of this guide, where you will complete the corresponding step. After you’ve completed all the steps, you will have an evaluation strategy that you can begin implementing immediately!

Are We There Yet_ Communications Eval Guide
Download PDF • 4.52MB

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