Marketing Your Mission and Services in a Distracted, Digital World

Social distancing and lock down protocols due to the coronavirus pandemic have forced a lot of our interactions to become digital, with nonprofits scrambling to keep up. In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.

In this workshop, Julia Campbell will examine how nonprofit marketing will need to adapt to the realities of our distracted, digital world, and how nonprofits can continue to attract new supporters, raise awareness for their cause, and drive donations. You'll learn:

• How to build confidence in your knowledge of what will work—and what will not work—for your nonprofit marketing in a digital world.
• How to create a plan to consistently create, curate, and share compelling content that will resonate with your audience.
• How to fill out the Content Calendar with ideas for posts, emails, and other digital content.
• How to turn social media engagement into action.

About the Speaker

Julia Campbell is nonprofit consultant and speaker, focused on helping nonprofits get their mission out to the masses. The author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world. She teaches nonprofits of all sizes through her webinars and signature online programs, including Social Media for Social Good Academy and Storytelling That Sticks. Julia resides north of Boston with her husband and two children.