Marketing Your Mission and Services in a Distracted, Digital World

Social distancing and lock down protocols due to the coronavirus pandemic have forced a lot of our interactions to become digital, with nonprofits scrambling to keep up. In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.

In this workshop, Julia Campbell will examine how nonprofit marketing will need to adapt to the realities of our distracted, digital world, and how nonprofits can continue to attract new supporters, raise awareness for their cause, and drive donations. You'll learn:

• How to build confidence in your knowledge of what will work—and what will not work—for your nonprofit marketing in a digital world.

• How to create a plan to consistently create, curate, and share compelling content that will resonate with your audience.

• How to fill out the Content Calendar with ideas for posts, emails, and other digital…