Tue, Sep 14|
How to Love Your Donors So They Love You Back
Megan Amundson explores how to build a strong donor program that will retain donors year after year and promote more and larger gifts.
Time & Location
Sep 14, 2021, 1:00 PM – 2:00 PM EDT
About the Event
You work hard to raise money to fulfill an important mission. But if you aren’t taking good care of current donors, your fundraising program is just spinning its wheels. Building a strong donor program is about showing your donors the love so that they stay happily by your side, giving more and larger gifts, year after year.
In this workshop, learn the metrics you should be watching that indicate donor happiness, and discover the top reasons donors leave (or stay with you) and how you can keep more donors, even with limited resources. Take away key actions you can take today to show your donors the love they’re looking for.
About the Speaker
Megan Amundson is a nonprofit management and fundraising expert who uses an impact-focused approach to train and coach nonprofit leaders to significantly grow individual donor revenue for long-term sustainability. In her two decades in the nonprofit sector, she has been an Executive Director of small advocacy nonprofits, a nonprofit board member, and a Major Gift Officer in a sophisticated fundraising shop, among other nonprofit roles. Megan uses her unique perspective and experience to translate the key components of a sophisticated fundraising program for smaller, resource-constrained nonprofits. She understands intimately the challenges of fundraising with too few resources, too few staff, and too little time, and her consulting work focuses on the actions her clients can take with their current capacity to move the needle for their fundraising programs.